SMO

Social Media Marketing can be explained as employing efforts to make the content and stimulating the readers to share the content to their social network.

The seed for the emergence of social networking were planted by the defense contractor Ray Tomlinson who sent the first email in 1971. It happened by connecting the two computers right next to each other and linked via a cable, and the idea that computers could communicate with each other was born. Seven years later, computing pioneers Ward Christensen and Randy Suess developed the first Computerized Bulletin Board System (BBS) which allowed users to leave messages and share files through a common network.

But social media that we know and use currently is emerged only in 1994, with the introduction of Geocities which helped individuals to create and manage a website with the content they choose and share information, links, photos, and text and receive recipient generated comments in turn.

The second generation of the World Wide Web Web 2.0 which focused on the ability for people to collaborate and share information online with the transition from static HTML Web pages to a more dynamic Web.  It is more organized and is based on serving Web applications to users includes open communication with an emphasis on Web-based communities of users, and more open sharing of information. Over time Web 2.0 has been used more as a marketing term than a computer-science-based term. Blogs, wikis, and Web services are all seen as components of Web 2.0.  The investors also realized the potential value of web content and thousands of internet based companies were formed with assuming that they get profit over that.

The major players of social networking such us Friendster, Myspace, Facebook, and Twitter - were developed and these websites were unique in the way that they were devoted to connect friends who knew each other in real life, rather than forging friendships between strangers online.

Facebook today continues to dominate the social networking and Twitter has also earned a huge following with its unique "micro-blogging" format, which allows users to send out short messages of 140 characters or less to a number of people simultaneously.

Today 1000 plus social media websites are available to serve people. Social media networks are devoted to connect friends who know each other in real life, rather than forging friendships between strangers online. Hence the marketers have taken this media as their target for marketing their products and services. Choosing the right / target demography in these social networks is easy Hence sharing the information about their products and services the target network will certainly yield good results. Hence nowadays social media sites have been used for internet marketing.